Meta Revives Crypto Strategy with Focus on Stablecoin Integration

Meta is quietly reigniting its crypto ambitions nearly three years after shuttering its Diem stablecoin project. The social media giant is exploring partnerships with existing stablecoin providers to enable micropayments across platforms like Instagram, according to Fortune. This marks a strategic pivot from its failed attempt to create a proprietary currency.

The company’s previous Libra/Diem initiative collapsed in 2022 under regulatory pressure, forcing a complete withdrawal from crypto. Now under new leadership, Meta is adopting a more pragmatic approach by leveraging established digital assets rather than building its own.

While discussions with crypto firms are underway, no concrete plans have been finalized. The MOVE signals growing institutional recognition of stablecoins’ utility in payments, even as regulatory hurdles persist.